Beta

The front door for every creative request.

HQ turns every request into a structured brief, a task in your PM tool, and a Slack ping — guided as it's written, so nothing arrives half-baked. See your team's real capacity, and keep work from piling up.

How HQ works

From request to brief to task to Slack — automatically, without replacing the tools you already use.

Step 1

Submit a request

A guided intake form captures exactly what's needed.

Step 2

Get a structured brief

HQ writes a clean, formatted brief in Google Docs.

Step 3

A task appears

The work lands in Asana, Linear, or Monday automatically.

Step 4

Your team is notified

A Slack ping fires in the right channel, with the brief linked.

From request chaos to a system that runs itself

Six everyday problems creative teams know too well — and how HQ fixes each one.

Before

Request overload

Small teams rarely have one intake process — they have five. Work arrives by email, Slack, docs, hallway asks, and a dozen client threads, so no one is sure where to look or where a request actually lives.

With HQ

One front door

HQ gives every request a single front door. They all start in one place and route to where your team already talks: Slack.

HQ intake: one place where every request starts

Before

Not enough info

The requests that do arrive are usually half-baked. Your team burns 20+ minutes chasing the details they need before real work can even start.

With HQ

Validated info

HQ validates every request as it is written, with guided prompts along the way — so the brief is complete before it reaches your team.

HQ intake form validating a request in real time

Before

Unclear priorities

“What is the team — or you — working on?” is a simple question with no easy answer. Without a sense of how long each project takes, every “urgent” ask lands on an already-full plate.

With HQ

Real-time capacity

HQ shows capacity in real time: what is in flight, how big each piece is, what kind of work it is, and what can wait.

HQ capacity view showing active work across the team

Before

Hidden process

Your team has a process — but no one else can see it. Stakeholders are left guessing, or they invent their own rules.

With HQ

Clear team process

HQ makes the process visible: turnaround times, review steps, who decides what, and how to give feedback that is actually actionable.

HQ showing the team process: timelines, reviews, and decisions

Before

Brand drift

When requestors cannot find approved templates — or do not want to bother the team — they grab whatever tool is handy (often AI) and make it themselves. The result is brand drift.

With HQ

Brand systems

HQ keeps every template — Canva, Figma, Figma Buzz, custom AI generators — in one place. Need a custom version? There is a request flow for that.

Before

Service partner

Left unchecked, these small frictions add up to one big problem: the team — or you — gets treated as a service desk. They say jump, you ask how high.

With HQ

Strategic partner

HQ sets the boundaries that reframe the team as a strategic partner — brought in early and often, not just at the end.

How do teams do this today?

The two usual options — and why neither really works.

Hire a producer

$70k–$120k / year

Hard to fill, slow to ramp, and a single point of failure. You're paying six figures to route requests by hand — not to fix the process.

Do it themselves

Cost: time, deadlines, burnout

The process lives in someone’s head and breaks under load. It trades creative time for admin, and the real cost shows up as missed deadlines.

Use HQ

A fraction of the cost

The producer’s system without the producer’s salary — always on, consistent, and ready on day one.

Why not just use the form in your PM tool?

Because a form just collects answers. HQ adds the logic.

A built-in formAsana, ClickUp, etc.

HQA smart intake

The intake

A static list of fields — collects whatever gets typed in.

A smart intake — guided as you answer and validated in real time, so vague asks get flagged and out-of-scope requests are caught before they become work.

Due dates

Whatever date the requester picks.

Urgency options set the date, and dates are forced to fit your team's real turnaround.

Collaborators

You add the right people by hand, every time.

Auto-adds the right people per deliverable — social, email, and so on.

Tailoring

One generic form, the same for the whole company.

Reorder questions, set your own guidance rules, and start from templates built for in-house teams, studios, and freelancers.

Workload

Gantt and kanban — a pile of projects, every card the same size.

Real capacity — by request type and size, and how much a person can actually take on (e.g. 12 things against a bandwidth of 10).

Connected to what you already use

HQ plugs into the tools your team already lives in — Google, Slack, Asana, Linear, Monday, Canva, and more. We get you connected, so there's nothing to migrate and no new tool to learn.